I’m passionate about helping businesses think bigger, plan further, and operate smarter.
I'm Katelyn- Strategist, Optimizer & Certified Builder
Rooted in real-world business experience and driven by creative problem-solving, I help transform disorganized operations into optimized systems that reduce stress, enhance performance, and position your business for intentional, scalable growth.
Using powerful low-code platforms like Airtable and Notion as part of a bigger strategy, the focus is always on building smarter workflows, not just smarter tools. Whether it’s automating the repetitive, untangling the messy, or building from scratch, I bring practical structure and bold strategy together—so you can focus on what matters most.
Curious how my systems and strategies help turn complexity into real, measurable growth?
I got my start in field marketing & regional sales operations, accelerating growth and brand equity for some of the most recognized Spirit brands. From the fast-paced energy and creative vibrancy of New Orleans to Miami, I found my own footing in high-growth environments that demanded adaptability, strategy, and connection.
When COVID reshaped the hospitality landscape, I pivoted quickly—navigating market shifts, leading strategic operational change, and launching creative brand programs.
bit of background
After gaining recognition for connecting big-picture thinking with forward-looking strategies, I was driven to expand my mission—to empower others with strategic insights and systems that simplify complexity, unlock opportunity, & drive meaningful impact.
I believe the right systems don’t just support your business—they shape its future. Here’s how
I help make that possible.
Forward-Thinking
Business isn’t just about solving today’s problems—it’s about staying ready for tomorrow. Every strategy is designed to scale with you and keep you one step ahead.
Individualized Approach
Your business isn’t like anyone else’s. That’s why every system, workflow, and recommendation is designed specifically for your goals, your industry, and your growth stage.
Innovation & Creativity
The best solutions don’t come off a shelf. They’re built through fresh thinking, imaginative problem-solving, and the courage to do things differently.
Challenging the Status Quo
If it isn’t working, it’s time to reimagine it. Sometimes the biggest breakthroughs come from questioning what everyone else accepts as normal.
Curiosity & Resourcefulness
No copy-paste tactics here. Every challenge is explored deeply, ensuring you get a solution that’s both smart and sustainable—no matter how complex the problem.
Open-Minded Collaboration
This is a partnership—not a prescription. Your insight shapes the process, and together we co-create systems that are as adaptive as they are effective.
Conversation Kick Starter
When we connect, you’re not just reaching out to a consultant—you’re starting a conversation with a strategic partner. I’ll take the time to understand your goals, challenges, and the systems behind your business so we can explore what’s possible—together.
